Aviva RateMyDrive App

Aviva RateMyDrive was an app-based car insurance trial designed to offer fairer cover by rewarding safer drivers with an individual rate based on how they actually drive. Drivers were invited to test the app and share their feedback before its wider launch.

How RateMyDrive Worked

Aviva RateMyDrive used innovative smartphone technology to build a snapshot of an individual's driving style over 200 miles of driving. There was no need to install a black box in the car.

• The app captured driving style, including braking, accelerating and cornering, built up over 200 miles.
• It was free to download and ran on smartphone technology, with no in-car black box required.
• Drivers collected progress badges along the way.
• At 200 miles, the app gave an individual driving score from 0 to 10, with 10 being the safest.

Fairer Insurance For Safer Drivers

The principle behind RateMyDrive was that drivers should pay an individual rate based on how they drive. The driving score was used to generate a personalised online quote, meaning safer drivers could pay up to 20% less for their car insurance.

The Test Drive Trial

Aviva invited drivers to become test drivers for the app before its launch and to share their thoughts. For a limited period, participants also had the chance to win one of five new iPads.

Frequently Asked Questions

What did the RateMyDrive app measure?

It gave a snapshot of driving style, including braking, accelerating and cornering, built up over 200 miles of driving.

Did I need to install a black box in my car?

No. The app used innovative smartphone technology, so there was no need to install a black box in the car.

How much could I save?

By using the app and generating an individual rate, drivers could pay up to 20% less for their car insurance. The discount depended on the driving score and the premium paid.

How was my driving score calculated?

After 200 miles of driving, the app produced an individual driving score from 0 to 10, with 10 being the safest, which was then used to create a personalised online quote.

Was the app free to use?

Yes, the RateMyDrive app was free to download.

Who was eligible for the savings?

Savings were available to new customers buying comprehensive car insurance online. A minimum premium applied, and the discount did not apply to optional extras.

This catalogue is part of the Catalink archive and may no longer be available to order. The information above describes Aviva RateMyDrive. For current details, visit the company's official website.