Boobydoo is a UK sports bra specialist, and its own booking page invites you to “Book your free sports bra fitting today”.

The 20-minute session covers the activities you do, takes your measurements and ends with tailored product recommendations from a trained fitting expert. You can choose a virtual fitting conducted over Zoom from your own home, or an in-person appointment at the company’s Derby headquarters.

No purchase is necessary to book or attend – you keep the advice either way, and anything you do choose to order afterwards comes with free returns.