Bravissimo’s free virtual fitting service connects you with a trained fitter over live video, using a tried-and-tested fit-by-eye method rather than a tape measure.

It covers everyday bras as well as sports, maternity and swimwear fittings, and is available Monday to Friday from 8.30am to 10pm and on weekends from 9am to 7pm – no booking required, just log on when it suits. Under-18s should have a parent or guardian present.

There is no charge for the fitting itself and no obligation to buy afterwards.