PETA UK’s vegan starter kit is a printed booklet of recipes, tips on switching to vegan food and celebrity stories.

How to claim: fill in the order form on PETA UK’s site to have a free printed copy posted to you. If you prefer, choose the downloadable PDF version instead.

Conditions: free, posted to addresses in the UK and Ireland (there is a separate form for other countries). PETA sends kits in bulk to keep postage down, so delivery can take up to 28 days. You will be asked for your contact details and may be invited to join PETA’s mailing list.