The Ordinary, part of DECIEM, runs a dedicated in-store consultation service where a trained advisor talks through your skin concerns and helps you build a routine from the brand’s range.

The brand’s own services page describes it as a “complimentary in-store consultation”, and each bookable service on the appointment widget is priced at Free. UK locations currently include Seven Dials, Commercial Street, Covent Garden and Westfield.

Book a slot on The Ordinary website or simply ask at a participating store – there is no purchase requirement attached to the appointment.