Eloise Mama Newsletter

Eloise Mama from Eloise Lingerie grew from a simple concept: to be fitted for a bra that was comfortable and the correct size while pregnant and nursing. The founders asked why pregnant women who had previously been treated to beautiful lingerie should now wear uninspiring, dull and frumpy styles. With this in mind, they set out to source the most beautiful maternity and nursing ranges they could find from all over the globe, keeping two basic criteria in mind: it had to be pretty and fit like a glove.

A Curated Maternity and Nursing Collection

The Eloise Mama collection features some of the most romantic non-wired bras from the world's fashion-forward maternity and nursing lingerie manufacturers, including Cake Lingerie, HOTmilk and Emily Lingerie. The sumptuous designs balance fashion and function, with vintage-inspired prints and modern shapes.

Thoughtful Design for New Mums

Every piece keeps the new mum, or mum-to-be, front of mind. The designs feature practical accents that make comfort effortless during pregnancy and nursing:

• Easy drop cup clips for convenient nursing
• Super soft cotton linings
• Nickel-free hook clasps
• Non-wired styles for gentle support
• Vintage-inspired prints and modern shapes

Support When It Matters

It is vitally important to ensure the bust is well supported during pregnancy and nursing, and Eloise Mama believes this should never come at the expense of beauty. New mums deserve to be spoilt with lingerie that is both pretty and perfectly fitting.

Frequently Asked Questions

What inspired Eloise Mama?

Eloise Mama grew from a simple concept: to be fitted for a bra that was comfortable and the correct size while pregnant and nursing, rather than settling for uninspiring, dull or frumpy styles.

Which brands are featured in the collection?

The collection features fashion-forward maternity and nursing lingerie manufacturers such as Cake Lingerie, HOTmilk and Emily Lingerie.

Are the bras wired?

The collection features romantic non-wired bras designed for comfort during pregnancy and nursing.

What design features help with nursing?

Designs include easy drop cup clips, super soft cotton linings and nickel-free hook clasps to keep both the new mum and mum-to-be front of mind.

How does the range balance style and practicality?

Vintage-inspired prints and modern shapes keep fashion and function in balance, ensuring the pieces are both pretty and practical.

Why is support important during pregnancy and nursing?

It is vitally important to ensure the bust is well supported during pregnancy and nursing, which is why the collection prioritises comfort alongside beauty.

This catalogue is part of the Catalink archive and may no longer be available to order. The information above describes Eloise Lingerie. For current details, visit the company's official website.