Chums is a British mail-order and online retailer founded in 1981 by Graham Rubin, with roots in the McGaw Clothing Manufacturing Company run by his father. Starting from a bedroom operation selling men's trousers, the business published its first mail order catalogue in 1982 and turned over its first million pounds within a year. Today the family-run company – with the founder's sons Adam and Josh involved – operates from an 80,000 square-foot facility at Knowsley Business Park in Liverpool, employing around 200 staff. Chums has built a loyal following by specialising in comfortable, practical and affordable clothing and homeware for mature men and women across the UK.
The Chums catalogue covers a broad range of menswear and ladieswear designed with comfort and easy care in mind. Men's lines include tailored trousers, suits, jackets, shirts and knitwear, while women's lines span dresses, skirts, blouses and nightwear. Footwear is a particular strength, with styles designed for wider fits, including slip-ons with Velcro fastenings and cushioned soles suited to everyday wear. Across all categories the focus falls on inclusive sizing, elasticated waistbands and adjustable features that prioritise ease of movement.
Beyond clothing, Chums stocks a substantial homeware range covering bedding, towels, curtains and furniture, as well as gifts including fragrances, watches and chocolates. The company also carries mobility and independent-living products – a practical extension of its long-standing focus on the needs of older customers. Homeware items are often offered in coordinating sets, and multi-buy promotions feature regularly throughout the catalogue.
In 2015 Chums launched the Pegasus brand aimed at the over-50s – the generation who were teenagers in the 1960s and 1970s – reflecting its ongoing focus on the mature market. The company has held a Feefo Platinum Trusted Service Award and offers free UK delivery on orders over a set threshold alongside a free 30-day returns policy. Chums remains privately owned and family-run, maintaining both an online store and an onsite showroom, as well as retail concessions across the UK.
Chums was founded in 1981 by Graham Rubin. He started the business from home, selling men's trousers by mail order, and within a year of launching the first printed catalogue in 1982 the company had reached one million pounds in turnover.
Chums is based at Knowsley Business Park in Liverpool, where it operates from a large 80,000 square-foot warehouse and office facility employing around 200 staff. The site also includes an onsite showroom open to customers.
Yes. Chums caters to a mature customer base and stocks an extended range of sizes across both menswear and ladieswear. Many garments feature elasticated waistbands and adjustable fittings, and the footwear range includes wide-fit options with easy-fasten designs.
Pegasus is a clothing label launched by Chums in 2015, aimed at customers over 50. The range was designed to appeal to the generation who grew up in the 1960s and 1970s.
Alongside clothing, Chums offers bedding, towels, curtains and furniture, as well as gifts such as fragrances, watches and chocolates. It also carries mobility and independent-living products suited to older customers.
Yes. Chums remains privately owned and family-run, with the founder's sons Adam and Josh involved in the business, continuing the heritage that began with Graham Rubin in 1981.
This catalogue is part of the Catalink archive and may no longer be available to order. The information above describes CHUMS. For current details, visit the company's official website.
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