Edge of the World Newsletter

Edge of the World Ltd is an independent, privately owned family fashion retailer founded in 1990 and headquartered in Kirkby Lonsdale, Cumbria. Run by Adrian and Julie North, the business has built over 35 years of retail experience operating stores across the Lake District, Peak District, and Cotswolds. The company is best known for curating relaxed, lifestyle-led clothing from a carefully chosen mix of trusted brands, all offered at honest prices. As well as its own-brand Edge of the World stores, the business operates franchise locations for Joules, Joe Browns, and Weird Fish.

Relaxed Lifestyle Fashion for the Whole Family

Edge of the World specialises in casual, everyday clothing designed for comfort without sacrificing style. The range covers women's tunics, knitwear, and summer dresses alongside men's casual shirts, shorts, and outerwear. A dedicated kidswear section means parents can shop for the whole family in one place. The emphasis throughout is on high-quality materials and relaxed fits that suit both country walks and everyday wear.

Brands Stocked

Rather than selling its own label exclusively, Edge of the World acts as a curated multi-brand retailer, bringing together well-regarded names under one roof. At the time this catalogue was produced, the range featured brands including:

• Joules – classic British country and lifestyle clothing
• Brakeburn – nature-inspired prints and relaxed outdoor wear
• Joe Browns – bold, individual fashion with strong personality
• Weird Fish – laid-back casual wear with playful graphics
• Animal, Keds, Timberland, Karrimor, and Craghoppers – footwear and active outdoor brands
• Sketchers – comfortable casual and walking footwear

Beyond Clothing: Accessories and Home

The Edge of the World offer extends beyond apparel. The catalogue included holiday sandals, rucksacks, and umbrellas as well as a range of bags and accessories. A section dedicated to dog toys and pet accessories reflected the brand's appeal to outdoor-loving, family-oriented customers. Rated 4.9 out of 5 by customers, the retailer is consistently praised for its product range, value for money, and attentive service.

Frequently Asked Questions

Where are Edge of the World stores located?

Edge of the World operates stores in popular visitor destinations including Kirkby Lonsdale, Ambleside, Bowness-on-Windermere, Keswick, Bakewell, and Cirencester. The stores are positioned in the Lake District, Peak District, and Cotswolds areas.

Is Edge of the World still trading?

Yes. Edge of the World Ltd is an active company still trading as of 2026, operating retail stores and an online shop at edgeoftheworld.com. The business continues to be run by its founding family.

What kind of clothing does Edge of the World sell?

Edge of the World focuses on relaxed, casual lifestyle clothing for men, women, and children, with a strong emphasis on quality materials and comfortable fits. The range suits outdoor enthusiasts, country living, and everyday casual wear.

Does Edge of the World sell children's clothing?

Yes. The catalogue and online store include a dedicated kidswear section alongside the adult ranges, making it possible to shop for the whole family.

What brands does Edge of the World stock?

The retailer stocks a curated mix of established lifestyle and outdoor brands. These have included Joules, Joe Browns, Weird Fish, Brakeburn, Craghoppers, Timberland, Animal, and Keds, among others. The selection is updated regularly.

Does Edge of the World offer a mail-order catalogue or newsletter?

Edge of the World previously offered a mail-order catalogue and email newsletter allowing customers to browse the full range and receive member deals. Customers praised the service for fast delivery and easy returns.

This catalogue is part of the Catalink archive and may no longer be available to order. The information above describes Edge of the World Ltd. For current details, visit the company's official website.