People Tree was a pioneering fair trade and organic fashion brand offering stylish clothing for women and men. Founded from the roots of an environmental NGO in Japan in 1991, it grew into a globally recognised label celebrated for combining ethical sourcing with contemporary design. People Tree was the world's first fashion company to receive the World Fair Trade Organization (WFTO) Fair Trade product label.
Every garment in the People Tree collection was made using 100% organic cotton and other sustainable materials, frequently crafted by hand using traditional skills in developing-world communities. People Tree was the first organisation to achieve GOTS (Global Organic Textile Standard) certification for a supply chain based in the developing world, setting a benchmark that the wider industry would later follow. Buying from People Tree meant supporting artisan producers paid fair wages under transparent, humane conditions.
People Tree's collections featured classic stripes, pretty prints, unique textiles and beautiful details suited to both work and weekend wear. The brand partnered with respected designers including Orla Kiely and Zandra Rhodes to create exclusive limited-edition pieces, demonstrating that ethical fashion need not compromise on style or creative ambition.
The People Tree catalogue and e-newsletter gave subscribers early access to new collections, designer collaborations, sales and seasonal offers. Emails included videos, behind-the-scenes stories from producer communities, and style guides designed to help shoppers make informed, values-led choices. At the time of publication, new subscribers received a discount on their first purchase.
People Tree was the world's first Fair Trade certified clothing brand, building its entire supply chain around organic materials, traditional hand craftsmanship and fair wages for producers in developing countries. It was also the first fashion company to achieve WFTO Fair Trade product label status.
The brand used 100% organic cotton alongside other sustainable and natural materials. Many garments were produced by hand using traditional weaving and dyeing techniques, helping to preserve artisan skills while minimising environmental impact.
Yes. People Tree collaborated with designers including Orla Kiely and Zandra Rhodes to produce exclusive collections, bringing high-fashion credentials to its ethical and sustainable range.
The catalogue was designed for women and men who wanted stylish, quality clothing made with a conscience. The range covered everyday workwear through to relaxed weekend pieces, all produced to fair trade and organic standards.
Subscribers received updates on new collections, designer partnerships, sales and exclusive offers. Newsletters also featured videos and stories about the producer communities behind the garments, giving customers a direct connection to the people who made their clothes.
People Tree Ltd, the UK trading business, went into liquidation in September 2023. This catalogue is preserved in the Catalink archive as a record of the brand's collections and values during the period it was active.
Note: this brochure is from our archive and may no longer be available. Details, offers and contact information are preserved here for reference only.
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