Accor is a French multinational hospitality group founded in 1967 by Paul Dubrule and Gerard Pelisson, and today operates more than 5,800 hotels across 110 countries under 40-plus brands. From economy staples such as ibis to luxury icons including Sofitel, Fairmont, and Raffles, the group covers every tier of the market. Headquartered in Issy-les-Moulineaux near Paris, Accor runs one of the largest hotel loyalty programmes in the world – ALL (Accor Live Limitless) – which reached 100 million members in 2025. The newsletter featured here offered subscribers early access to rate promotions and destination highlights spanning city hotels, beach resorts, and business properties worldwide.
Accor built its reputation on consistent, reliable accommodation at every price point. The ibis brand, launched in Bordeaux in 1974, set the standard for affordable no-frills comfort; Novotel, present in more than 60 countries, became the group's flagship for balanced family and business travel; and Mercure, with over 1,000 individually styled properties, brings local character to the midscale segment. At the premium and luxury end, Pullman caters to upscale business travellers, while Sofitel – the first international luxury brand to originate from France, celebrating 60 years in 2024 – anchors the group's five-star offering. The 2015 acquisition of FRHI Hotels added Fairmont and Raffles, two of the world's most storied hotel names, to the portfolio.
The newsletter spotlighted a wide range of properties to inspire travellers. In New York, the Novotel Times Square places guests minutes from Central Park and Broadway with views across Midtown Manhattan. In the South Pacific, the Sofitel Fiji Resort and Spa offers a beachfront five-star experience on Denarau Island, with private balconies overlooking the ocean. Beyond these flagship examples, Accor properties appear in major gateway cities across Europe, Asia-Pacific, the Middle East, Africa, and the Americas, making the group a practical choice for both frequent business travellers and once-in-a-lifetime leisure trips.
Accor has long offered a best-price guarantee on direct bookings, promising to match any lower rate found elsewhere. The ALL loyalty scheme – formerly Le Club AccorHotels before its 2019 relaunch – rewards stays with points redeemable against future nights, dining, and experiences. Points remain valid for 12 months after earning and are extended each time a qualifying stay is completed. Members also receive partner benefits with rail operators, car hire firms, and entertainment brands, reflecting Accor's broader ambition to be a travel and lifestyle partner rather than a hotel group alone.
Yes. The group rebranded from AccorHotels back to simply Accor in 2019, at the same time relaunching its loyalty programme as ALL (Accor Live Limitless). The underlying company, brands, and hotels remained unchanged; only the group name and loyalty branding were updated.
Accor owns more than 40 brands across luxury, premium, midscale, and economy segments. Well-known names include Raffles, Fairmont, Sofitel, Orient Express, Pullman, Swissôtel, Movenpick, Grand Mercure, Novotel, Mercure, Adagio, Mantra, ibis, ibis Styles, ibis budget, and hotelF1, among others.
Guests earn ALL points on qualifying hotel stays, dining, and partner purchases. Points can be redeemed for reward nights, discounts, and experiences. The programme has several tiers – Classic, Silver, Gold, Platinum, and Diamond – each offering progressively higher earning rates and benefits such as room upgrades and late check-out. It reached 100 million members globally in 2025.
Accor has historically offered a price-match guarantee when booking directly through its own website or app. If a guest found a lower rate for the same room on a third-party site, Accor would match that rate. Terms and conditions apply and the policy may vary by property and booking type.
Yes. The Sofitel Fiji Resort and Spa on Denarau Island is an Accor property operating under the Sofitel luxury brand. It is a five-star beachfront resort and is one of the most prominent Accor properties in the South Pacific region.
As of the end of 2025, Accor operated hotels in more than 110 countries, with a total of over 5,800 properties and approximately 881,000 rooms. The group is particularly strong in Europe, Asia-Pacific, the Middle East, and Africa, and continues to expand in the Americas.
This newsletter is part of the Catalink archive and may no longer be available to order. The information above describes Accor Hotels. For current details, visit the company's official website.
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