Ethical Superstore Newsletter

Ethical Superstore, operated by Spark Etail Ltd, was a catalogue dedicated to ethical consumerism, bringing together high quality products that have a positive impact on people and the environment. It recognised that the breadth and depth of each shopper's values are personal, whether someone was new to ethically-conscious buying or already passionate about a whole range of ethical issues.

An Ethical Shopping Philosophy

Ethical Superstore believed that, taken together, shared values are something the wider community should engage with, support and encourage. The company and its ethical suppliers aimed to empower customers to make the choices that were right for them and their families, while acknowledging there is still a long way to go to make ethical consumerism a part of the retail mainstream.

What They Stocked

The range spanned everyday essentials to thoughtful gifts, all chosen for their positive impact on people and the planet. Products came from leading ethical brands as well as independent traders and producers across the world. The selection included:

• Fairtrade and organic grocery shopping
• Energy efficient gadgets
• Unique ethical gifts that directly benefit the people who made them

Ethical Credentials

For a product or brand to be sold by Ethicalsuperstore.com, it had to have established ethical credentials in at least one of the following areas:

• Fair Trade
• Organic
• Eco Friendly
• Health and Wellness promotion
• Education and awareness building
• Locally Produced
• Charity

Frequently Asked Questions

What was Ethical Superstore?

Ethical Superstore was a catalogue from Spark Etail Ltd offering high quality products that have a positive impact on people and the environment, from Fairtrade and organic groceries to energy efficient gadgets and unique ethical gifts.

What ethical credentials did products need to be stocked?

Each product or brand had to have established ethical credentials in at least one area: Fair Trade, Organic, Eco Friendly, Health and Wellness promotion, Education and awareness building, Locally Produced, or Charity.

Did Ethical Superstore support independent producers?

Yes. The company sold products from leading ethical brands as well as supporting independent traders and producers across the world.

Was the catalogue aimed only at experienced ethical shoppers?

No. It welcomed those new to the idea of ethically-conscious buying as well as people already passionate about a range of ethical issues, recognising that each person's values are personal to them.

What types of products were offered?

The range included Fairtrade and organic grocery shopping, energy efficient gadgets, and unique ethical gifts that directly benefit the people who made them.

This catalogue is part of the Catalink archive and may no longer be available to order. The information above describes Spark Etail Ltd. For current details, visit the company's official website.