Switzerland at Christmas is unlike anywhere else in the world. This brochure from Precision Creative and Media, produced in partnership with Switzerland Travel Centre and Switzerland Tourism, captures the enchanting atmosphere of a Swiss Christmas holiday — from snow-capped mountain resorts to medieval town centres glowing with festive light.
Imagine standing in a cobbled square surrounded by century-old houses, amidst thousands of twinkling Christmas lights, with the scent of spiced wine and ginger cookies filling the cold air. Switzerland offers a Christmas atmosphere that feels both timeless and magical, rooted in age-old customs and traditions that have been celebrated for generations.
Celebrate the festive season away from home with a calendar of special Alpine events across resorts including Adelboden, Wengen, Grindelwald, Davos, and Interlaken. Highlights include romantic horse-drawn carriage rides, torch-lit winter walks, and outdoor celebrations warmed by a mug of Gluhwein — a true Swiss Christmas experience in the heart of the mountains.
Two or three night city breaks in Zurich, Montreux, or Lucerne combine the warmth of traditional Christmas markets with breath-taking mountain excursions and panoramic Alpine views. For something even more unique, Basel offers a diverse Christmas market break where Switzerland, Germany, and France's traditional fairs are all within easy reach on a three-night stay.
Produced by Precision Creative and Media — a UK creative and media agency with extensive expertise in travel and leisure marketing — this guide was created in partnership with Switzerland Travel Centre and Switzerland Tourism. The brochure is designed to inspire travellers to explore the full range of Swiss Christmas experiences, from intimate Alpine villages to vibrant city celebrations.
The brochure highlights Alpine resorts including Adelboden, Wengen, Grindelwald, Davos, and Interlaken as ideal bases for a festive Christmas break in the mountains.
Zurich, Montreux, and Lucerne are recommended for city breaks that combine traditional Christmas markets with access to stunning mountain scenery. Basel is highlighted as a particularly special option, with markets in Switzerland, Germany, and France all accessible on a three-night trip.
Typical experiences featured in the brochure include horse-drawn carriage rides, torch-lit winter walks, outdoor Christmas celebrations, and warming glasses of Gluhwein in Alpine settings.
The brochure was produced by Precision Creative and Media, a UK-based creative and media agency specialising in travel and leisure, working in partnership with Switzerland Travel Centre and Switzerland Tourism.
This is the Christmas 2016 edition of the Experience Switzerland brochure. Itineraries, prices, and availability will have changed since publication. We recommend contacting a Switzerland specialist or visiting Switzerland Tourism directly for up-to-date holiday options.
Switzerland combines Alpine mountain scenery with well-preserved medieval town centres, offering a uniquely diverse Christmas experience. The country is also renowned for its high-quality hospitality and the authenticity of its Christmas traditions, which have been maintained across generations in both mountain villages and city centres.
Note: this brochure is from our archive and was originally published for Christmas 2016. Details such as pricing, availability, and itineraries will no longer be current. It is preserved here for reference and inspiration.
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