Gemporia is a British gemstone jewellery brand founded on 8 October 2004, originally launched as Gems TV – the UK's first dedicated reverse-auction jewellery television channel. Headquartered at Eagle Road Studios in Redditch, near Birmingham, the company built its reputation on making genuine gemstone jewellery affordable without sacrificing quality or ethics. Every piece in the Gemporia collection uses only authentic gemstones and precious metals, responsibly sourced through direct relationships with mine owners and tested in-house to confirm authenticity. Over two decades Gemporia has grown from a single TV channel into a recognised name in affordable luxury jewellery, shipping to customers across the UK and beyond.
Gemporia's defining commitment is to authenticity. The company's gem hunters travel worldwide to source stones directly from mines, enforcing strict ethical guidelines at every stage of the supply chain. All diamonds offered by Gemporia comply with the Kimberley Process, guaranteeing they are conflict-free and fully traceable. Other precious and semi-precious stones – including sapphires, rubies, emeralds, tanzanite, and many more – are laboratory-tested before being set into finished jewellery. This direct sourcing model allows Gemporia to maintain quality control from mine to finished piece, keeping prices accessible without cutting corners on ethics or craftsmanship.
The range spans styles to suit everyday wear, weekend occasions, and formal or celebratory events. Key categories in the Gemporia catalogue include:
Gemporia grew out of the Gems TV shopping channel, one of the first in the UK to broadcast live gemstone jewellery sales using a reverse-auction format where prices fell in real time. The Gemporia.com website launched in August 2013, allowing customers to browse the full range, access gemstone education articles, and watch live broadcast feeds. The company also ran the Jewellery Maker channel from 2010, catering to customers interested in creating their own pieces. Gemporia's television heritage means the brand has always placed a strong emphasis on gemstone education, helping buyers understand the stones they are purchasing.
Gemporia has historically offered an email newsletter providing subscribers with early access to new collections, exclusive discount codes, and seasonal promotions. The catalogue and newsletter together gave Catalink users a way to discover new arrivals and limited offers across the gemstone jewellery range before they sold out.
Yes. As of 2026, Gemporia Limited remains an active UK-registered company and continues to sell gemstone jewellery through its website at gemporia.com. The company has traded continuously since its founding in 2004, though it has undergone leadership and operational changes over the years.
Gems TV was the original name of the Gemporia shopping channel, launched on 8 October 2004. It was the UK's first dedicated reverse-auction jewellery television channel. The brand was later renamed Gemporia, reflecting a broader product range and a shift toward online retail alongside television broadcasting.
Yes. Gemporia's stated policy is to use only genuine, natural gemstones in all of its jewellery. Stones are sourced directly from mines where possible and are laboratory-tested to verify authenticity before being used in finished pieces. All diamonds are certified as conflict-free under the Kimberley Process.
Gemporia is headquartered at Eagle Road Studios in Redditch, Worcestershire, near Birmingham in the UK. The company was founded there in 2004 and has operated from the same base throughout its history.
Gemporia works with a wide range of precious and semi-precious stones including sapphires, rubies, emeralds, diamonds, tanzanite, amethyst, topaz, garnet, and many others sourced from mines around the world. Settings are typically sterling silver or gold vermeil.
Yes. Gemporia originated as Gems TV, a UK television shopping channel that used a live reverse-auction format for jewellery sales. It later launched sister channels including Jewellery Maker (2010) and Gemporia Lifestyle (2020–2023), and briefly operated a US channel called Rocks TV from 2012 to 2016.
This catalogue and newsletter listing is part of the Catalink archive and may no longer be available to order. The information above describes Gemporia, a UK gemstone jewellery brand. For current details, visit the company's official website.
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