Miss Selfridge is a British women's fashion brand with roots going back to 1966, when it launched as the young fashion section of Selfridges department store in London. Originally inspired by a New York window display aimed at teenage shoppers, Miss Selfridge grew into one of the UK's best-known high street names, offering on-trend clothing and accessories at accessible prices. Part of the Arcadia Group, the brand built a loyal following for its eye for emerging trends and affordable, style-led collections.
Miss Selfridge is a go-to destination for women seeking fashion-forward pieces without the designer price tag. The range spans weekend looks, workwear, occasion dresses and everyday separates, with a strong focus on keeping up with the latest catwalk trends. From statement co-ords and dainty playsuits to affordable denim and bold slogan tops, the collections are designed to suit a wide range of styles and budgets.
Beyond clothing, Miss Selfridge offers a curated selection of accessories, jewellery and shoes to complete any look. The brand is known for providing style inspiration through outfit guides, editorial picks and trend edits, helping shoppers put together polished looks without the guesswork. Whether dressing up for a night out or keeping it casual, the range makes it straightforward to stay on trend.
Signing up to the Miss Selfridge newsletter gives subscribers early access to new arrivals, exclusive discounts and seasonal sale alerts. The email newsletter is a popular way for customers to stay informed about the latest drops and promotions, making it easier to snap up sought-after pieces before they sell out. For shoppers looking to make the most of their fashion budget, newsletter sign-up is a practical first step.
Miss Selfridge specialises in women's fashion including dresses, tops, co-ords, playsuits, denim, knitwear and occasion wear, along with accessories such as jewellery, bags and shoes. The brand is aimed primarily at young women and focuses on delivering current high street trends at affordable prices.
Miss Selfridge began in 1966 as the young fashion department within the Selfridges store in London. It expanded rapidly, with concessions in department stores across the UK by 1967 and standalone high street branches by 1969.
Miss Selfridge was part of the Arcadia Group, a major British retail conglomerate that also included Topshop, Dorothy Perkins and Burton. Arcadia was controlled by Sir Philip Green.
Miss Selfridge is known for translating catwalk trends quickly into affordable pieces, with a strong identity built around youthful, feminine styling. The brand's heritage connection to Selfridges, combined with its wide range of clothing and accessories, gives it a distinct position on the British high street for over five decades.
Newsletter subscribers typically receive access to exclusive promotional codes, advance notice of sales, and offers on selected lines throughout the year. Sign-up is free and gives shoppers a straightforward way to keep up with new arrivals and seasonal deals.
Miss Selfridge is now sold through ASOS. For current collections visit www.asos.com. This catalogue is no longer available through Catalink.
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