Alex and Alexa Newsletter

Alex and Alexa was one of the UK's leading online luxury children's wear retailers, offering style-savvy customers worldwide access to over 40 coveted labels at the click of a button.

Luxury Children's Fashion

Described as the 'NET-A-PORTER for kids', Alex and Alexa catered to newborns up to 12 years, with a carefully selected range that balanced both luxury and practicality. Shoppers could discover internationally prestigious labels alongside quality children's wear brands.

• International prestige labels including Burberry, Chloé, Fendi and Hugo Boss
• Quality children's wear brands such as No Added Sugar, Caramel Baby & Child and RARE The Kid
• Over 40 coveted labels in total

Editorial Inspiration

Beyond shopping, Alex and Alexa inspired customers with a monthly click-and-buy e-magazine, featuring professional editorial content, high-end photoshoots and practical tips from respected journalists and industry insiders. A bi-annual printed look book catalogue gave customers an edited synopsis of the must-have items a season ahead.

Service and Packaging

The retailer offered unrivalled customer service, gift-wrapping each order in its complimentary packaging. The website was redesigned to make the online shopping experience even better.

Frequently Asked Questions

What age range did Alex and Alexa cater to?

The range catered to children from newborns up to 12 years.

What brands were available?

Customers could find international prestigious labels such as Burberry, Chloé, Fendi and Hugo Boss, alongside quality children's wear brands such as No Added Sugar, Caramel Baby & Child and RARE The Kid, with over 40 labels in total.

Did Alex and Alexa produce a catalogue?

Yes. Customers were issued an edited synopsis of the must-have items a season ahead in the bi-annual printed look book catalogue.

Was there a magazine?

Yes, there was a monthly click-and-buy e-magazine featuring professional editorial content, high-end photoshoots and practical tips from respected journalists and industry insiders.

Was gift wrapping available?

Yes. Each order was gift-wrapped in the retailer's complimentary packaging as part of its customer service.

This catalogue is part of the Catalink archive and may no longer be available to order. The information above describes Alex and Alexa. For current details, visit the company's official website.