Apothecary 87 is an award-winning British male grooming brand founded in 2013 by Sam Martin, who created the first product – a beard oil – after struggling to find a solution for dry, itchy beard skin. The brand name honours his grandfather, who died at the age of 87, and Martin's own birth year of 1987. Based in the north of England, Apothecary 87 draws its aesthetic inspiration from the prohibition era of the 1920s, giving the range a distinctly masculine, vintage character. From its origins with just two products, it has grown into a comprehensive grooming brand featured in publications including GQ, BBC, Vogue, and FHM.
The Original Recipe Beard Oil remains the brand's best-known product, formulated with jojoba oil to strengthen and thicken beard hair, and argan oil to control itching and reduce beard dandruff. Alongside it sits a wide range of scented variants – including Sandalwood & Vanilla and Vanilla & Mango – as well as an unscented option designed for sensitive skin. Beard balms and moustache waxes complete the core beard-care lineup, offering varying levels of hold and conditioning for different beard lengths and styles. Products are made in the UK, described as cruelty-free and tested on humans, not animals.
Beyond beard care, Apothecary 87 produces a full hair styling range including pomades, pastes, and tonics inspired by classic barbering. The shaving range covers pre-shave preparation through to post-shave care, with creams and balms designed for both safety-razor and cartridge users. Branded accessories such as beard combs, gift sets, and shaving tools round out the catalogue, making the range well suited to gifting as well as everyday grooming.
Apothecary 87 positions itself as "the extra-ordinary grooming company," with a focus on natural ingredients, ethical manufacturing, and functional formulas. The brand operates worldwide from its UK base, and its products are stocked by specialist barbers and grooming retailers internationally as well as sold direct to consumers. Its combination of vintage-inspired branding and modern ingredient standards has earned it a loyal following among men who take their grooming seriously.
Apothecary 87 products are made in the UK. The brand is based in the north of England and manufactures its grooming range domestically, which is reflected in its "UK Made" product labelling.
The Original Recipe Beard Oil was the first product the brand created. Founder Sam Martin developed it in 2013 after experiencing dry, itchy beard skin and being unable to find a product that addressed it. It has remained one of the brand's most popular products ever since.
Yes. Apothecary 87 states that its products are tested on humans and never on animals. The brand emphasises ethical manufacturing alongside its use of natural ingredients throughout the range.
With moderate daily use, most Apothecary 87 beard and grooming products are estimated to last between one and three months. The brand recommends using only a few drops of beard oil or a pea-sized amount of balm per application to avoid a greasy feel and to extend product life.
The name combines two personal references for founder Sam Martin: his grandfather, who passed away at the age of 87, and Martin's own birth year of 1987. The word "apothecary" – an old term for a pharmacist or maker of remedies – reflects the brand's focus on carefully crafted, ingredient-led grooming formulas.
Yes, as of 2026 Apothecary 87 continues to trade and ships its products worldwide from the UK. The brand sells directly through its own website and through specialist grooming and barbering retailers internationally.
This catalogue listing is part of the Catalink archive and may no longer be available to order. The information above describes Apothecary 87. For current details, visit the company's official website.
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