boobydoo Sports Bras Newsletter

boobydoo, founded in 2005 and based near Derby, is the UK's leading specialist in sports bras, stocking the widest range of sizes and styles available in the country. Built around the belief that every active woman deserves a properly fitted sports bra, the company has grown from a small High Wycombe start-up into a nationally recognised brand that has supported over 100,000 women in finding the right fit.

The UK's Biggest Sports Bra Range

boobydoo stock sports bras in back sizes 24 to 52 and cup sizes A to K, making them one of very few retailers in the UK to cater for such an extensive size range. The range is organised by sport and activity, so whether you need support for running, gym sessions, competitive play or home workouts, there is a bra designed specifically for your movement demands. Research cited by boobydoo shows that breasts can move an average of 14cm during a run, and a well-fitted sports bra can reduce that movement by up to 80%, helping women stay active for longer in comfort.

Fit, Technology and Inclusivity

Over 80% of women are estimated to be wearing an incorrectly fitted bra, a problem boobydoo has tackled head-on with initiatives including their Right Fit Quiz, launched in 2018 to guide customers to the correct size online. The company has moved away from airbrushed imagery in favour of real team members and ambassadors, reflecting a commitment to body inclusivity and authenticity. Partnership work with the British Army, Harlequins Women's Rugby, England Women's Wheelchair Basketball, and school fitting programmes underlines the brand's reach across all levels of sport.

Awards and Recognition

boobydoo toured the UK nationwide alongside Women's Running Magazine in 2017, visiting 12 locations over four months, and has attended over 100 events across the country to fit women in person. Their sports bra expertise has attracted partnerships with Bristol Sport clubs and other high-profile sporting organisations, establishing boobydoo as a trusted name in performance apparel rather than just a retailer.

Frequently Asked Questions

What sizes does boobydoo stock?

boobydoo stock sports bras in back sizes from 24 to 52 and cup sizes from A to K, one of the broadest size ranges available from any UK sports bra specialist.

How do sports bras from boobydoo reduce breast movement?

The advanced sports bras in the boobydoo range are designed using the latest fitness technology and can reduce breast movement by up to 80% during exercise, compared with wearing no support or a standard everyday bra.

Are the bras organised by sport or activity?

Yes. boobydoo categorise their range by sport and activity, making it straightforward to find a bra suited to running, gym training, team sports, yoga, or home workouts.

When was boobydoo founded?

boobydoo was founded in 2005 in High Wycombe. The company later relocated to the Derbyshire Dales in 2015 and then to premises near Derby city centre in 2021. They are part of Active Apparel Group Limited.

Has boobydoo worked with sports organisations?

Yes. boobydoo has been the official sports bra fitter and supplier for new recruits in the British Army since 2021, and has partnered with Harlequins Women's Rugby, England Women's Wheelchair Basketball, Bristol Sport, and a range of grassroots rugby and cricket clubs.

What is the Right Fit Quiz?

The Right Fit Quiz is an online fitting tool introduced by boobydoo in 2018 to help customers identify their correct sports bra size and style without needing to visit a store in person. It was created in response to research showing the majority of women are wearing the wrong bra size.

Note: this brochure is from our archive and may no longer reflect current product ranges, prices, or availability. We recommend visiting the boobydoo website directly for up-to-date information.