Esprit Sun was the summer holiday arm of Esprit, one of the UK's most established family travel specialists and part of Hotelplan Ltd. For over 30 years the brand built its reputation around hand-picked resort locations, dedicated childcare programmes, and a commitment to ensuring every member of the family -- from toddlers to teens -- had an outstanding holiday experience. Summer destinations included Peschiera del Garda on Italy's Lake Garda and French Alpine resorts such as Alpe d'Huez and Belle Plagne.
Every element of an Esprit Sun summer holiday was shaped around the needs of travelling families. Resorts were chosen for their safety, appeal to children, and ease of access, while hotels and accommodation were selected to suit families of varying sizes. The brochure set out a range of packages designed to take the hassle out of holiday planning, with added-value inclusions bundled in from the outset.
Esprit's childcare pedigree -- honed over decades in the family ski market -- carried through into the summer programme. English-speaking, experienced childcare staff looked after younger children, giving parents the opportunity to relax or explore independently. Organised activities kept older children entertained, so the whole family could make the most of their time away without compromise.
The Esprit Sun summer brochure highlighted a range of included extras designed to add genuine value: childcare sessions, kids' clubs, and family-friendly activities were woven into many packages rather than charged separately. For families keeping a close eye on overall holiday costs, this all-in approach made budgeting straightforward and reduced unwelcome surprises on arrival.
Esprit Sun was aimed squarely at UK families with children of all ages. The holiday programme was particularly well suited to parents of young children who valued on-site childcare, as well as families wanting structured activities and a sociable, child-friendly environment at their resort.
Summer brochures included lakeside and Alpine destinations in Italy and France. Peschiera del Garda in northern Italy and French Alpine resorts such as Alpe d'Huez and Belle Plagne featured as family summer locations, offering a mix of water-based activities, scenery, and outdoor pursuits.
Esprit Sun offered dedicated childcare run by English-speaking, experienced staff. Drawing on the expertise Esprit developed across its long-running ski childcare programme, the summer offering covered age-appropriate supervised care and activity sessions, allowing parents to take some time for themselves during the holiday.
Yes. Esprit Sun operated under the Esprit brand, which was owned by Hotelplan Ltd -- part of the wider Hotelplan Group. Hotelplan is one of Switzerland's largest travel businesses and also owned other specialist UK operators including Inghams and Ski Total.
Esprit Ski was Esprit's long-established winter ski holiday brand, widely regarded as one of the UK's leading family ski specialists. Esprit Sun applied the same family-focused philosophy -- childcare, hand-picked accommodation, included extras -- to summer destinations, giving families a warm-weather alternative under a brand they already trusted.
The Esprit brand, including Esprit Sun, ceased trading in 2024 after more than 40 years in the family holiday market. The brochure on this page is preserved as an archive record of the holidays and destinations the operator offered.
Note: this brochure is from our archive and is no longer available to order. It is preserved here as a reference for the holidays and destinations it featured.
This brochure is no longer available
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