Freya Lingerie Newsletter

Freya Lingerie is a British brand launched in 1998 by Eveden, created specifically to address the lack of quality, fashionable bras in larger cup sizes. In 2012, Japanese lingerie giant Wacoal – founded in 1949 – acquired Eveden, bringing Freya into a portfolio that also includes Fantasie, Elomi, and Goddess. Operating today as part of Wacoal EMEA Ltd, Freya has built a reputation for combining bold, trend-led design with exceptional fit, earning coverage in publications such as Good Housekeeping and Harper's Bazaar. The brand is widely regarded as a specialist in fuller bust lingerie and bra-sized swimwear, offering styles that go far beyond the limited sizing found in mainstream retailers.

Fuller Bust Lingerie Designed to Fit

Freya's lingerie range centres on the belief that larger cup sizes deserve the same variety of styles available in standard sizing. Bras are offered in band sizes 28 to 38 and cup sizes up to a K cup (and beyond in some ranges), covering balcony, plunge, strapless, and moulded silhouettes. The brand was a pioneer in this space – introducing one of the earliest commercial balcony bra designs and pushing cup size availability further than most competitors. Whether the occasion calls for a soft casual everyday style or a vivid statement piece for the weekend, the range is built to deliver reassuring support without compromising on aesthetics.

Bra-Sized Swimwear

Freya's swimwear collections bring the same commitment to fit into the pool and onto the beach. Cup-sized bikini tops, tankinis, and one-piece swimsuits are sized to match bra measurements rather than generic S/M/L labels, meaning fuller bust customers can find swimwear that actually stays in place and provides real support. The collections have included cool contemporary prints, vivid block colours, tropical jungle motifs, and tribal-inspired patterns, offering genuine variety for every personal style. Swimwear tops are sold separately from bottoms so customers can mix sizes to suit their individual shape.

Style, Comfort and Confidence

Beyond fit, Freya positions itself as a fashion-forward brand. Collections are updated seasonally and designed to reflect current trends in colour and print, making it possible for customers to build a lingerie wardrobe that feels current rather than purely functional. Softer casual pieces sit alongside bold coloured sets, giving the range genuine breadth. The brand's newsletter offered subscribers early access to new collections, competition announcements, and practical fitting advice – including guidance on sister sizing and finding the right cup-to-back ratio.

Frequently Asked Questions

What cup sizes does Freya Lingerie go up to?

Freya offers bras and swimwear up to a K cup in many styles, with some ranges extending further. The brand was founded specifically to serve the fuller bust market and has consistently pushed the upper limit of available cup sizes further than most mainstream lingerie brands.

Who owns Freya Lingerie?

Freya is owned by Wacoal EMEA Ltd, the European arm of Wacoal – a Japanese company founded in 1949. Wacoal acquired Freya's original parent company, Eveden, in 2012. Other brands in the same group include Fantasie, Elomi, and Goddess.

When was Freya Lingerie founded?

Freya was launched in 1998 by British company Eveden in response to growing demand for stylish, well-fitting bras in larger cup sizes. The brand grew steadily and became one of the best-known fuller bust specialists in the UK and internationally.

Is Freya Lingerie suitable for petite frames with a large bust?

Yes. Freya offers band sizes starting from a 28 back, which caters to customers with a smaller frame but a fuller cup. This combination of a small back size and larger cup is often difficult to find in mainstream retailers, making Freya a popular choice for petite fuller bust figures.

Does Freya sell swimwear in larger cup sizes?

Yes. Freya's swimwear is bra-sized rather than S/M/L, with bikini tops and one-piece suits available up to a JJ cup in some collections. Tops and bottoms are sold separately so customers can choose different sizes for each, providing a much better fit than standard swimwear.

What makes Freya different from other lingerie brands?

Freya combines fashion-forward design with specialist fuller bust sizing, which most mainstream lingerie brands do not offer. The brand has been recognised by major publications for the quality and support its bras provide for larger cup sizes, and it continues to update its ranges seasonally to reflect current trends rather than relying on a purely functional aesthetic.

This catalogue and newsletter listing is part of the Catalink archive and may no longer be available to order. The information above describes Freya Lingerie, a fuller bust lingerie and swimwear brand owned by Wacoal EMEA Ltd. For current details, visit the company's official website.