Howies - Active Clothing Newsletter

Howies is a small active clothing company founded in 1995 by Clare and David Hieatt, based in Cardigan Bay, west Wales. The brand makes mens and womens clothing for cycling, running and the outdoors, using natural fabrics such as organic cotton, merino wool and recycled cotton. Its philosophy is simple: make things that last, using low-impact materials, because quality and sustainability are two sides of the same coin.

Rooted in Wales, Made for the Outdoors

Howies relocated from London to Wales in 2001, settling in Cardigan Bay where the landscape itself shapes the companys outlook. Clothing is designed for the sports its founders love - biking, running and life outdoors - but is equally at home in everyday use. The range covers both mens and womens styles, built to perform and built to endure.

Organic and Low-Impact Materials

A core belief at Howies is that a product which lasts longer is better for the environment. T-shirts, sweatshirts and jeans are made from organic cotton with no unnecessary additives. The brand also uses merino wool and recycled cotton, choosing natural and recycled fibres over petrochemical-derived synthetics wherever possible. Making things well, from the right materials, is treated as common sense rather than a marketing point.

Employee-Owned, Values-Led

At the time this catalogue was produced, Howies was owned and run by its employees - a structure that kept the brands values central to every decision. The company produced its first proper mail-order catalogue in 2001, and this brochure is part of that tradition of direct communication with customers who share a love of active outdoor life.

Frequently Asked Questions

Where is Howies based?

Howies is based in Cardigan Bay, west Wales. The company moved from London to Wales in 2001 and the Welsh location has remained central to its identity.

What sports is Howies clothing designed for?

The range is primarily designed for cycling, running and general outdoor activities, though the clothing is also made to work well in everyday life.

What materials does Howies use?

Howies uses organic cotton, merino wool and recycled cotton. The brand avoids petrochemical-derived synthetic fabrics and focuses on natural, low-impact alternatives.

Why does Howies focus on quality and longevity?

The companys philosophy holds that a product which lasts longer has a smaller environmental footprint than one which wears out quickly and needs replacing. Making durable clothing is seen as an environmental as much as a commercial choice.

When was Howies founded?

Howies was founded in 1995 by Clare and David Hieatt. The name comes from Clare's maiden name, Howells.

Is this brochure still current?

This is an archived catalogue. Howies and its product range will have changed since this brochure was produced, so availability, styles and pricing shown here may no longer apply.

Note: this brochure is from our archive. It is preserved here for reference, but the offers, products and contact details it contains may no longer be current. Please check directly with Howies for up-to-date information.