Kickers Newsletter

Kickers is an iconic global footwear brand born in France in 1970, when designer Jacques Chevallereau created the original "jean boot" — a casual, durable shoe built for the blue-denim generation. With signature nubuck uppers, crepe soles, contrast stitching, and bold panelling, Kickers quickly became a streetwear staple, selling in over 70 countries by 1974 and dressing confident, style-savvy feet for more than five decades.

A Legacy Built on Casual Style

The Kickers story began when founder Daniel Raufast envisioned footwear that matched the spirit of the 1970s youth movement. The resulting designs — short boots and leather shoes built with uncompromising attention to comfort and detail — struck an immediate chord. Production leapt from 300 to 12,000 pairs a month within a single season, and the brand has remained a byword for accessible, characterful footwear ever since. Since 2007 Kickers has been part of the Royer Group, continuing its tradition of quality casual shoes.

The Full Range — Men, Women and Children

Kickers offers a broad collection spanning men's, women's and children's footwear. Classic styles such as the Kick Lo and sturdy ankle boots sit alongside seasonal limited-edition pieces, all sharing the brand's hallmark crepe soles, bold stitching and robust construction. Whether for school, weekend wear or everyday smart-casual, Kickers blends practicality with recognisable, timeless style.

Staying Up to Date with Kickers

Kickers regularly releases new seasonal styles, limited-edition colourways and exclusive offers across its men's, women's and children's ranges. Signing up to the Kickers newsletter is the best way to follow new arrivals, promotional discounts and brand news — keeping your footwear collection as current as the brand itself.

Frequently Asked Questions

Where was Kickers founded and when?

Kickers was founded in France in 1970 by Daniel Raufast. Designer Jacques Chevallereau created the first "jean boot", which went on to become one of the most recognisable casual footwear silhouettes in the world.

What makes Kickers shoes distinctive?

Kickers shoes are known for their nubuck or leather uppers, natural rubber crepe soles, contrast stitching, applique panels and short-boot silhouettes. These design details, introduced in 1970, have remained central to the brand's identity and give Kickers shoes their instantly recognisable look.

Does Kickers make shoes for children as well as adults?

Yes. Kickers produces footwear for men, women and children. The children's range, which includes sturdy school shoes and boots, is particularly well regarded for its durability and comfort.

How quickly did Kickers grow after launching?

Growth was rapid — within one season production capacity grew from 300 to 12,000 pairs per month. By 1974 Kickers was selling in over 70 countries, with particularly strong early markets in France and Germany.

Who owns Kickers today?

Kickers has been owned by the Royer Group, a French footwear conglomerate, since 2007. The brand continues to operate as a global label producing casual and fashion footwear.

What types of Kickers footwear are most popular?

The Kick Lo low-top leather shoe and the classic ankle boot are among the brand's most enduring styles. Both reflect the original design philosophy of combining casual aesthetics with solid, comfortable construction suitable for everyday wear.

Note: this brochure is from our archive. Details, offers and product ranges may no longer be current. We recommend visiting the Kickers website directly for up-to-date information.