Proviz Reflective Clothing Newsletter

Proviz is a British sportswear brand founded in London in 2008 by two cycling commuters who identified a gap in the market for genuinely innovative, high-visibility clothing and accessories. Known across the world for their light-emitting and reflective products, Proviz has grown from a five-product launch in 2009 into a globally trusted name with over one million customers in more than 100 countries.

Reflective and Light-Emitting Technology

At the heart of the Proviz range is a commitment to visibility and safety. Their patented Reflect360 collection is crafted from 100% reflective material that appears a modest grey in daylight but becomes intensely reflective when caught by vehicle headlights at night. Alongside Reflect360, the Nightrider and Switch ranges use cutting-edge light-emitting technology to ensure cyclists and runners are seen from a distance, reducing the risk of accidents on dark roads and paths.

A Full Range for Cyclists and Runners

Proviz offers a comprehensive selection of clothing and accessories designed specifically for people who cycle or run in low-light conditions. The range covers gillets, jackets, shorts, trousers and base layers, as well as rucksacks, gloves and bags. Bike lights and a broad selection of cycling accessories complete the lineup, making Proviz a one-stop source for staying safe and visible during early-morning or evening workouts.

Made for Cyclists, by Cyclists

Proviz was built on direct experience of cycling in busy urban environments. The founders brought a practical, user-focused mindset to product development, seeking out manufacturers who could meet exacting standards for both performance and durability. The award-winning Reflect360 Cycling Jacket was featured at the prestigious Cycle Revolution Exhibition at the London Design Museum, recognising the brand's contribution to cycling culture and safety. Proviz products are now sold in over 100 countries and the company continues to expand its running and outdoor ranges.

Frequently Asked Questions

What makes Proviz clothing different from standard high-visibility sportswear?

Proviz uses patented reflective and light-emitting technologies such as Reflect360, Nightrider and Switch. Unlike basic hi-vis fabrics, the Reflect360 material is made from 100% reflective fibres that look discreet in daylight but shine brilliantly when illuminated by headlights, giving riders and runners much greater visibility without a garish daytime appearance.

What types of products does Proviz make?

The range includes cycling and running jackets, gillets, shorts, trousers, base layers, gloves, rucksacks and bags, as well as bike lights and a variety of cycling accessories. Both mens and womens sizes are available across most collections.

Is Proviz clothing suitable for runners as well as cyclists?

Yes. While Proviz built its reputation primarily in the cycling market, the brand has expanded significantly into running and outdoor sports. Dedicated running jackets, tights and accessories are designed with the same reflective and light-emitting technology used across the cycling range.

Where is Proviz based and where are products available?

Proviz was founded in London, United Kingdom, and products are distributed globally across more than 100 countries. At the time this catalogue was produced, items could be ordered directly through the Proviz website and through selected cycling and sports retailers.

When was Proviz founded and how has the brand grown?

Proviz was founded in 2008 and launched its first products in 2009. The breakthrough Reflect360 collection arrived in 2014 and was followed by the Switch and Pixelite collections in 2015 and the Sportive collection in 2018. The company has grown to serve over one million customers worldwide.

Are the reflective properties durable after repeated washing?

Proviz products are engineered for long-term performance, with reflective properties built into the fabric rather than applied as a surface coating. The brand recommends following the care instructions on each garment to maintain both the reflective performance and the overall fit of the clothing.

Note: this brochure is from our archive and may no longer be available. The information above was accurate at the time of publication. Visit the Proviz website directly for current products and availability.