Superdry Newsletter

Superdry is a British fashion brand founded in 2003 by Julian Dunkerton and James Holder, headquartered in Cheltenham, England. The brand is known for blending vintage American styling with Japanese-inspired graphics, creating a distinctive casual aesthetic that spans clothing, accessories, and outerwear for men and women.

British Design Meets Japanese Inspiration

After a visit to Tokyo, the founders were drawn to Japan's vibrant streetwear culture and fused those influences with American vintage sensibilities and British quality. The result is a range of clothing that feels relaxed yet distinctive — from graphic T-shirts and hoodies to durable jackets and summer dresses. The Brad leather jacket became one of the brand's most iconic pieces, with over 70,000 sold by 2009 after David Beckham was spotted wearing one.

The Full Range of Styles

Superdry covers a wide spectrum of everyday wear. Whether you are after comfortable casuals, flattering swimwear, warm winter coats, or holiday essentials, the collections are built around versatile wardrobe staples. Seasonal ranges include summer dresses, flip-flops, and backpacks alongside winter sport wear and performance jackets, making it a year-round destination for casual fashion.

Newsletter and Exclusive Offers

Superdry offered a free newsletter giving subscribers early access to the latest offers and savings across all collections, plus fashion inspiration drawn directly from campaign shoots and seasonal lookbooks. Signing up was a popular way to stay ahead of new arrivals and member-only promotions.

Frequently Asked Questions

When was Superdry founded and where is it based?

Superdry was founded in 2003 by Julian Dunkerton and James Holder. The company is headquartered in Cheltenham, England.

What is the inspiration behind the Superdry brand?

The brand blends vintage American styling with Japanese-inspired graphics. After visiting Tokyo, the founders were inspired by Japan's streetwear scene and combined those influences with British design values to create a unique hybrid aesthetic.

What types of clothing does Superdry sell?

Superdry offers a broad range including graphic T-shirts, hoodies, leather and outdoor jackets, swimwear, summer dresses, casual trousers, sportswear, and accessories such as backpacks and flip-flops, covering both warm-weather and cold-weather wardrobes.

What is Superdry's most famous product?

The Brad leather jacket is widely regarded as one of Superdry's most iconic pieces. After David Beckham wore it publicly in 2007, demand surged and over 70,000 units had been sold by 2009.

Did Superdry list on the stock market?

Yes. Superdry floated on the London Stock Exchange in March 2010, which helped fund its international expansion and retail growth.

How can I find out more about current Superdry products?

This brochure listing is from our archive. To explore current collections and the latest offers, we recommend visiting the Superdry website directly for up-to-date information.

Note: this brochure is from our archive and may no longer be available to order. Details, pricing, and availability shown were correct at the time of original listing.