The Towel Shop Newsletter

The Towel Shop is one of Britain's leading online wholesalers of household linen, founded in 1999 as a market stall in Bolton and grown into a factory-direct supplier serving retail customers, businesses, and institutions across the UK. Operating from the historic Swan Lane Mill in Bolton, the company specialises in luxury towels, bedding, duvets, bath robes, table cloths, and hundreds of other indulgent home textile products delivered at wholesale prices.

Factory-Direct Pricing and Quality

By sourcing and supplying products directly from their own factory, The Towel Shop cuts out the middleman entirely. Low overheads mean customers pay for exceptional product quality rather than expensive marketing campaigns or high-street retail costs. This direct model allowed the brand to offer a price match promise alongside competitive wholesale pricing that was significantly lower than comparable items found on the high street.

Product Range

The catalogue covered a comprehensive selection of household linen including luxury bath towels, hand towels, face cloths, bath sheets, duvets, pillows, bedding sets, bath robes, table cloths, napkins, and a wide range of other premium home textiles. Products spanned both everyday essentials and more indulgent options, catering to home buyers as well as trade and hospitality customers seeking bulk orders.

Customer Benefits and Policies

Shoppers benefited from free delivery on orders, a 365-day returns policy, 30-day credit available on qualifying accounts, and a price match promise. A newsletter programme offered subscribers exclusive savings and early access to promotional offers, making it straightforward to refresh home linen at reduced prices throughout the year.

Frequently Asked Questions

Where was The Towel Shop based?

The Towel Shop operated from Swan Lane Mill in Bolton, a site of significant industrial heritage. In the early 1900s it was the world's largest cotton spinning mill, making it a fitting home for a specialist household linen business.

When was The Towel Shop founded?

The business was established in 1999, beginning as a market stall in Bolton before growing into Britain's leading online wholesaler of household linen, supplying customers throughout the UK and internationally.

What types of products did The Towel Shop sell?

The range included luxury bath towels, hand towels, bath sheets, duvets, pillows, bedding sets, bath robes, table cloths, napkins, and hundreds of other household linen and home textile products suitable for both domestic and trade use.

How did The Towel Shop keep its prices low?

Products were supplied factory-direct, removing intermediary costs. Combined with low operational overheads and no expensive high-street retail presence, this allowed the company to pass significant savings on to customers compared with typical retail pricing.

Did The Towel Shop offer free delivery?

Yes, free delivery was included as standard. The company also offered a 365-day returns policy, a price match promise, and 30-day credit options for qualifying accounts, making it a flexible choice for regular linen purchases.

Could trade and hospitality buyers order from The Towel Shop?

Yes. Alongside retail customers, The Towel Shop catered to businesses, institutions, and hospitality buyers seeking bulk quantities of towels, bedding, and table linen. The wholesale pricing model was equally suited to hotels, guesthouses, and similar trade buyers.

Note: this brochure is from our archive. The Towel Shop catalogue featured here was listed on Catalink at an earlier date. Details such as pricing, product availability, and delivery terms may no longer reflect the current offering. We recommend checking directly with the retailer for up-to-date information.