Alan Paine is a heritage British knitwear and country clothing brand founded in 1907 in Godalming, Surrey, by William Paine. Originally trading as Paines of Godalming, the company is credited with developing some of the earliest cable-knit sweaters and built its reputation supplying speciality shops across Britain and the United States. By 1970 the firm had earned two Queen's Awards for Outstanding Export Achievement, and in 1973 the brand was commissioned to create vicuna sweaters as a royal wedding gift for Princess Anne. Today Alan Paine continues to craft garments for men, women and children that blend traditional techniques with contemporary country style.
At the core of the Alan Paine range is a broad selection of luxury knitwear, drawing on over a century of craft. The collection spans multiple yarn weights and fibres suited to different seasons and occasions. Key knitwear lines have included:
Each piece is designed with a Classic Fit or Regular Fit cut to suit a range of body shapes, maintaining the relaxed, considered silhouette the brand is known for.
Beyond knitwear, Alan Paine offers a full country wear collection for men and women, including tweed blazers, breeks, shooting jackets, fleeces, gilets and waterproofs. The range is built around field sports and the British countryside tradition, with fabrics and construction chosen for durability and practicality as well as appearance. A children's country wear range has also been part of the offering, featuring tweed jackets, caps and hats made with the same care as the adult lines.
Alan Paine's long-standing reputation rests on its commitment to quality materials and careful construction. The brand sources natural fibres – cashmere, lambswool, merino, Geelong wool and pure wool tweed – and applies manufacturing standards refined over more than a century. The founding connection to Godalming's wool industry tradition, and the early royal commissions the company received, reflect the level of quality the brand has maintained across generations.
Yes. Alan Paine is an active brand, continuing to sell knitwear and country clothing directly through its own website as well as through selected stockists in the UK and internationally.
Alan Paine was founded in Godalming, Surrey, England in 1907 and remains a British heritage brand. The company has had a long presence in both the UK and US markets.
The brand works with a range of natural fibres including pure cashmere, lambswool, merino wool, Geelong wool and cotton cashmere blends. Outerwear uses pure wool tweeds alongside performance fabrics for waterproof country wear.
Alan Paine has offered a children's country wear collection including tweed jackets, caps and hats, designed with the same quality standards as the adult range.
Classic Fit is cut more generously across the waist for a relaxed, traditional silhouette. Regular Fit is slightly more tapered across the chest and waist while still providing comfortable room for movement.
Yes. The company received two Queen's Awards for Outstanding Export Achievement, and in 1973 was commissioned by the Worshipful Company of Woolmen to create vicuna sweaters as a wedding gift for Princess Anne and Captain Mark Phillips. Historic records also show the brand supplied knitwear to the Prince of Wales in the early twentieth century.
This catalogue is part of the Catalink archive and may no longer be available to order. The information above describes Alan Paine Knitwear Limited. For current details, visit the company's official website.
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