ao.com is a UK-based online electrical and home appliances retailer, founded in Bolton in 2000 by John Roberts as Appliances Online before rebranding to ao.com in 2013. Built on a reputation for phenomenal customer service, competitive pricing, and a vast product range, the site has grown into one of Britain's best-loved online shops, earning the #1 spot for "Best Online Shop" as voted by Which?.
ao.com stocks hundreds of products across every major category of home electricals. Whether you are looking for washing machines, fridges, dishwashers, cookers, tumble dryers, or TVs, the site brings together top brands in one convenient place. Smaller appliances and electrical accessories are covered too, making it easy to find everything your home needs in a single shop.
ao.com backs every purchase with a best price guarantee, promising to beat or match competitor prices. Free delivery is available on all products, removing any hidden costs at the checkout. Regular offers and promotions add further savings opportunities throughout the year, giving shoppers confidence that they are getting genuine value.
Customer experience sits at the heart of the ao.com model. The company built its reputation on making the appliance-buying process straightforward, from clear product information and honest reviews through to reliable delivery. Recognition from independent consumer group Which? as a top-rated online shop reflects the consistent standard of service the brand has maintained since its founding.
The business was founded in Bolton, England, in 2000 by John Roberts under the name Appliances Online. It rebranded to ao.com in 2013 and listed on the London Stock Exchange as AO World in February 2014.
ao.com specialises in household kitchen appliances such as washing machines, refrigerators, dishwashers, and cookers, alongside TVs, small domestic appliances, and a range of electrical accessories.
Yes. ao.com operates a best price guarantee, committing to beat or match prices offered by other retailers on the same products.
Free delivery is offered across the full product range, with no minimum spend required.
ao.com has held the #1 position for "Best Online Shop" as rated by Which?, the independent UK consumer organisation, reflecting its strong track record on price, service, and reliability.
ao.com is headquartered in Bolton, Greater Manchester, and operates primarily in the United Kingdom.
Note: this brochure is from our archive and may no longer reflect current offers, pricing, or availability. We recommend visiting ao.com directly for up-to-date information.
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