Decathlon is the world's largest sporting goods retailer, founded in 1976 by Michel Leclercq in Lille, France. With nearly 1,900 stores across more than 80 countries and annual revenues exceeding €16 billion, the company has built its reputation on making sport accessible to everyone through affordable, own-brand equipment. Decathlon entered the UK market in 1999, opening its first store at Surrey Quays in London, and has since grown to more than 40 UK stores supported by a dedicated e-commerce platform. The Decathlon Loyalty Account (now the Decathlon Membership programme) was designed to reward regular customers with points, early access to sales, and personalised offers across a range spanning more than 70 sports.
Unlike most sports retailers, Decathlon designs, manufactures, and sells the majority of its products under its own labels. More than 85 specialist brands cover every sporting discipline: Quechua for mountaineering and hiking, B'Twin (now Van Rysel) for cycling, Domyos for fitness and gym, Kipsta for team sports, and Kiprun for running. This vertical integration lets Decathlon keep prices low while maintaining quality control from design to shop floor. The result is a catalogue of around 40,000 products available in large-format superstores averaging 4,000 square metres, as well as online.
The free Decathlon Loyalty Account – later rebranded as the Decathlon Membership programme – gave registered members a range of advantages over standard shoppers:
Decathlon UK is registered as a UK-incorporated company and operates stores across England, Scotland, and Wales, alongside a distribution centre and a localised website. The business employs more than 1,500 people across its UK and Ireland operations. Decathlon's big-box retail model means most UK stores stock the full breadth of the range in one location, making it a single-destination shop for families and solo athletes alike. Online orders are fulfilled from UK stock, with a variety of delivery and Click & Collect options.
Yes. As of 2026, Decathlon continues to trade in the UK with more than 40 stores and an active e-commerce site at decathlon.co.uk. The company closed its US business in 2022 but has maintained and expanded its UK and European footprint.
Decathlon overhauled its original loyalty points scheme and relaunched it as the Decathlon Membership programme. The updated programme allows members to earn 10 points per pound spent, complete activity challenges for bonus points, and redeem points as vouchers in store, in-app, or online.
Points are earned by shopping in store or online (10 points per pound), by logging weekly sport activity through a connected fitness app such as Strava or Garmin (up to 150 bonus points per week), and by leaving product reviews. Points are credited once an order has been dispatched.
Decathlon stocks products under more than 85 own labels. Well-known examples include Quechua (hiking and camping), Domyos (fitness), Kipsta (team sports), Kiprun (running), Van Rysel (road cycling), and Simond (mountaineering). These brands are exclusive to Decathlon stores and its website.
Decathlon's Loyalty Account (now Membership) provides a 365-day returns window for members, with purchases stored in the account so receipts are not needed. Standard returns policies may differ for non-members; check the current terms on the Decathlon website for up-to-date details.
Decathlon stocks equipment and clothing for more than 70 sports, from everyday activities such as cycling, running, swimming, and football to more specialised disciplines including mountaineering, scuba diving, archery, and equestrian sports. The full range is available in larger stores and on decathlon.co.uk.
This catalogue listing is part of the Catalink archive and may no longer be available to order. The information above describes Decathlon and its loyalty rewards programme. For current membership details, store locations, and the latest product range, visit the company's official website at decathlon.co.uk.
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