Frugi Organic Cotton Kidswear Catalogue

Frugi is a Cornish organic kidswear brand founded in 2004 by Kurt and Lucy Jewson, who set out to make soft, ethical clothing that fits comfortably over reusable nappies. Built on a commitment to organic cotton and sustainable practices, Frugi grew into the UK's leading ethical children's clothing label, earning the Queen's Award for Enterprise in 2014. This archived catalogue showcases the range as it appeared at the time of issue.

Naturally Kind Fabrics

Every Frugi garment is made from certified organic cotton, free from harsh chemicals and synthetic pesticides. The result is clothing that sits gently against even the most sensitive skin, making it a popular choice for parents seeking a natural alternative to conventional childrenswear. Organic cotton is also more durable, meaning garments hold their colour and shape through repeated washing.

Designed for Real Children

Frugi clothes are cut with practical family life in mind. Baby and toddler styles feature extra room in the seat to accommodate cloth nappies comfortably, while reinforced seams and knee patches help older children's clothing withstand energetic daily play. The range covered newborns through to older children, as well as breastfeeding tops and dresses for mums, so one brand could meet a growing family's needs.

Built to Last and Be Passed On

Frugi garments are designed to outlast a single childhood. Strong construction means clothes wash well and retain their fit, making them ideal for handing down to younger siblings or friends. This "made to last" philosophy reduces waste and makes organic cotton an economical long-term choice as well as an ethical one.

Rooted in Cornwall

The brand began as Cut4Cloth in the Jewson family home in Cornwall and later moved to a purpose-built headquarters in Helston. The Cornish roots are reflected in the brand's name: Frugi derives from the Latin for "fruits of the earth", a nod to the natural values at the heart of every collection.

Frequently Asked Questions

What makes Frugi clothing organic?

Frugi uses certified organic cotton grown without synthetic pesticides or fertilisers. The certification covers the entire production chain, ensuring the fabric is free from harmful residues from field to finished garment.

Why are Frugi baby clothes shaped differently at the seat?

The baby and toddler ranges are cut with extra room around the bottom to fit comfortably over cloth or reusable nappies. This was one of the founding reasons Kurt and Lucy Jewson started the brand, having struggled to find mainstream clothes that worked with reusable nappies.

What age ranges did the Frugi catalogue cover?

The catalogue featured clothing from newborn through to older children, alongside breastfeeding tops and dresses designed for nursing mums, making it a comprehensive family range under one label.

Are Frugi clothes suitable for children with sensitive skin?

Yes. Because the cotton is organic and free from chemical treatments, Frugi garments are widely chosen by parents whose children have eczema or other skin sensitivities. The soft weave sits gently against delicate skin.

How do Frugi clothes hold up to washing?

Frugi garments are constructed with strong seams and, where appropriate, reinforced knee patches. They are designed to wash well and retain shape and colour over many cycles, supporting the brand's ethos of clothing built to be handed down.

Where was Frugi based?

Frugi is a Cornish brand. It started at the founders' home in Cornwall in 2004 and later operated from a purpose-built base in Helston, Cornwall.

Note: this brochure is from our archive and may no longer be available to request. Details, ranges and prices shown reflect the catalogue at the time of issue.