I Love Gorgeous was a British childrenswear label founded in 2006 in Notting Hill, London, by Lucy Enfield and Sophie Worthington. Inspired by the neighbourhood's vintage markets and a desire for beautiful alternatives to the high street, the brand offered feminine, design-led clothing for babies, toddlers and young teenagers. The label later rebranded as Wild & Gorgeous, building on the same creative heritage.
Every piece in the I Love Gorgeous collection drew on vintage silhouettes and classic children's fashion traditions, combined with playful, modern touches. Ethereal fabrics, delicate detailing and feel-good materials were chosen with children's comfort and movement in mind, ensuring little ones looked their best without sacrificing practicality.
The collection spanned babies through to young teenagers, making it a one-stop destination for family wardrobes. Whether dressing for the weekend, a special occasion or everyday wear at home, the range offered versatile pieces suited to all of life's moments. Regular sales and thoughtfully managed pricing kept the collection accessible alongside its boutique aesthetic.
I Love Gorgeous placed a strong emphasis on sourcing feel-good fabrics that were kind to children's skin and built to last through active days. The brand balanced its artisan-inspired design ethos with a commitment to affordable pricing, meaning families did not have to choose between quality and value when dressing their children in something special.
The brand was founded in 2006 by Lucy Enfield and Sophie Worthington, two mothers based in Notting Hill, London, who wanted to create beautiful and unusual clothing for girls that sat between the high street and expensive designer labels.
The collection catered for a wide age range, from babies and toddlers through to young teenagers, offering feminine and playful styles suitable for different stages of childhood.
The designs were rooted in the vintage markets and eclectic character of Notting Hill. Classic children's fashion, ethereal fabrics and a playful sensibility combined to give the collection its distinctive look.
Yes. The brand ran regular sales and kept prices accessible, making its boutique-style childrenswear available to a broad range of families without compromising on quality or design.
I Love Gorgeous later rebranded as Wild & Gorgeous, continuing the same design-led approach to childrenswear for both girls and boys under a new name.
The range was designed to work across a variety of settings, from relaxed weekend wear and everyday home outfits to special occasions and celebrations, giving parents flexible options within a single collection.
Note: this brochure is from our archive and the I Love Gorgeous catalogue is no longer available to order. The information above reflects the brand at the time this catalogue was listed.
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