John Greed Jewellery is a Lincoln-based independent jewellery retailer founded in 1991, growing from a single shop on Steep Hill into one of the UK's most recognised online jewellery destinations. The company stocks an extensive range of designer brands alongside its own house collections, offering everything from personalised charms to statement pieces for men and women. Their newsletter was a popular way to access exclusive savings across top designer names.
John Greed Jewellery built its reputation by bringing together a carefully chosen mix of leading brands. Shoppers could browse pieces from Pandora, Swarovski, Links of London, Nomination, THOMAS SABO, Chlobo, and many more under one roof. The range covered both men's and women's jewellery, making it straightforward to find stylish accessories or a meaningful gift for any occasion.
A key part of the John Greed offer was personalisation. The company personalised over 250,000 products through engraving services, and their charm bracelet selection allowed customers to build entirely unique pieces from an extensive range of individual charms. Personalised jewellery was available across a wide price range, keeping thoughtful gifts accessible.
John Greed Jewellery topped the Professional Jeweller Reach List for four consecutive years, a trade recognition of the brand's growing influence and customer reach in the UK market. Starting with just a bicycle and £100 in his pocket when he arrived in Lincoln in 1991, founder John Greed built the business into a retailer making around 1,000 transactions a day at its peak as a mail-order and e-commerce operation.
John Greed Jewellery specialised in designer and branded jewellery for men and women, covering charms, bracelets, necklaces, rings, and earrings. The range included both accessible everyday pieces and premium designer collections from brands such as Pandora, Swarovski, and Nomination, as well as the company's own personalised lines.
The company was founded and based in Lincoln, UK. John Greed originally operated a retail shop on Steep Hill in Lincoln before expanding into mail order and e-commerce. Its registered offices were at Firth Road Business Park, Lincoln.
John Greed arrived in Lincoln in 1991 and began building the business from that point. John Greed Jewellery Limited was formally incorporated, and in July 2010 the trading entity was restructured as John Greed Jewellery Ltd, reflecting the company's growth from a small retail shop into a major online retailer.
John Greed Jewellery topped the Professional Jeweller Reach List for four consecutive years. This award measures brand visibility and customer engagement within the UK jewellery trade, and the company's consistent performance placed it among the most prominent independent jewellery retailers in the country.
Yes. Personalised jewellery was a significant part of the range. The company offered engraving services and had personalised more than 250,000 products for customers. Charm bracelets were particularly popular, allowing customers to select individual charms and create a bracelet with personal meaning.
Customers could sign up to the John Greed Jewellery newsletter to receive exclusive savings and promotional offers on designer brands. The newsletter highlighted discounted lines across men's and women's ranges, making it a practical way to keep track of reduced-price pieces from top names.
Note: this brochure is from our archive. John Greed Jewellery may have changed their offers, ranges, or services since this was originally featured. We recommend checking directly with the retailer for current availability.
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