Lands' End is an American clothing brand founded in 1963, originally as a mail-order sailing gear company, that grew into one of the most recognised names in family clothing on both sides of the Atlantic. Their children's range – marketed in the UK as Lands' End Kids – covers casual and party wear, school uniforms, outerwear, and accessories for toddlers through to teens. The brand is known for combining durable construction with practical styling, and backs every item with their "Guaranteed. Period." promise: if you are not completely satisfied, you can return the item for a refund or exchange. Free delivery on first orders was a key part of the introductory offer when this catalogue was active.
The Lands' End Kids catalogue covers a wide span of ages and occasions. Outerwear includes sherpa-lined hoodies, coats, and waterproof jackets built to withstand British weather. Everyday basics stretch from polo shirts and graphic tees to trousers, leggings, and skirts. Standout features include "Iron Knees" reinforced knees on trousers and leggings – a practical detail aimed at the rigours of the school playground – and stain-resistant finishes on polo shirts. Sizes run from toddler (2T) through to big-kid sizes accommodating a range of builds, including husky fits, so most children can find a comfortable match.
Lands' End has built its reputation on the quality of its materials and the longevity of its garments. Parents often cite the brand's school uniforms and outerwear as particularly good value, noting that items hold their shape and colour after repeated washing. The "Guaranteed. Period." policy – a genuine unconditional satisfaction guarantee – was a significant selling point in the catalogue era, offering buyers confidence that any item that did not meet expectations could be returned. This no-quibble approach was unusual in catalogue retailing and helped establish strong customer loyalty among UK families.
Lands' End operated a dedicated UK catalogue and website, landsend.co.uk, serving British families with sterling pricing, UK-standard sizing guidance, and delivery across the mainland. The children's catalogue sat alongside adult menswear, womenswear, and home goods, allowing families to order across all ranges in a single transaction. UK customers benefited from localised size charts and customer service support. The brand has continued to serve UK school uniform customers directly through its website, partnering with individual schools for embroidered uniform programmes.
Lands' End continues to trade in the UK through its website landsend.co.uk. The printed children's catalogue described on this page is from the Catalink archive and may no longer be available, but the brand's children's clothing range – including school uniforms and casualwear – remains available online.
It is the brand's unconditional satisfaction guarantee, which states that if you are not happy with any Lands' End product for any reason, you may return it for a full refund or exchange. This policy has been a cornerstone of the brand's identity since its mail-order origins and applies to children's clothing as well as adult ranges.
The range covers toddlers from size 2T through to big-kid sizes equivalent to ages 14 to 16, with both alpha (XXS–XXL) and numeric sizing available. Husky and slim fits are offered in many styles to accommodate different builds.
Yes. School uniforms are one of Lands' End's most popular children's categories in the UK. The range includes polo shirts, trousers, leggings, skirts, cardigans, and PE kit. Many schools partner with Lands' End directly, allowing parents to order embroidered items with their school's logo through a dedicated school code system on the website.
Key durability features include reinforced "Iron Knees" stitching on trousers and leggings, stain-resistant fabric finishes on polo shirts, and reinforced stress points on high-wear areas. The brand uses predominantly cotton and cotton-blend fabrics chosen to retain shape and colour through frequent machine washing, which parents of school-age children particularly value.
Lands' End, like most catalogue retailers, moved the majority of its range to its website over the course of the 2000s and 2010s, reducing reliance on printed mail-order catalogues. The children's clothing catalogue listed here was part of that earlier mail-order era. The full range is now browsable and purchasable directly on landsend.co.uk.
This catalogue is part of the Catalink archive and may no longer be available to order. The information above describes Lands' End and their children's clothing range. For current details, visit the company's official website.
This catalogue is no longer available
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