Spark of Inspiration Catalogue

Spark of Inspiration was an early learning centre and online toy shop dedicated to the idea that educational toys can also be genuinely fun — an approach the company described as edutainment. The catalogue brought together products chosen to educate children in an entertaining way.

The Spark of Inspiration ethos

The name Spark of Inspiration was chosen to capture the heart of the company's purpose: encouraging children to develop their own unique, creative abilities. The aim was to give children the confidence to question and to keep presenting them with regular new challenges so they could thrive.

Why the range was created

The founders explained that so many shops sell the same sorts of five-minute wonders for children. As parents on a budget, they tried hard to find products that would benefit children in a multi-dimensional way, after discovering that many of the educational toys already available weren't very inspiring.

• Fun, good quality products for children
• Toys designed to educate in an entertaining way
• A focus on encouraging creativity and confidence
• Multi-dimensional benefit, not just brief novelty

Frequently Asked Questions

What was Spark of Inspiration?

It was an early learning centre and online toy shop where educational toys were intended to be fun — an approach the company called edutainment.

What was the company's ethos?

Its ethos was to encourage children to develop their own unique, creative abilities, giving them the confidence to question and presenting them with regular new challenges so they could thrive.

Why did the founders start Spark of Inspiration?

As parents on a budget, the founders tried hard to find fun, good quality products that their children would benefit from in a multi-dimensional way, having found many educational toys uninspiring.

What kind of toys did the catalogue offer?

It offered educational toys chosen to educate children in an entertaining way, rather than the same sorts of five-minute wonders sold elsewhere.

What does edutainment mean here?

It describes toys that combine education and entertainment, so that learning is fun for children.

This catalogue is part of the Catalink archive and may no longer be available to order. The information above describes Spark of Inspiration. For current details, visit the company's official website.