Tesco Direct Catalogue

Tesco Direct was the general merchandise catalogue and website arm of Tesco Stores Limited, one of the UK's largest supermarket chains. Launched in 2006, it aimed to compete with Argos and Amazon by offering non-food goods – including technology, homeware, toys, and fashion – through a printed catalogue, a dedicated website, and in-store collection points at Tesco stores nationwide. The service was well known for its F&F own-brand clothing range, which launched in 2001 and offered affordable fashion for men, women, and children.

F&F: Tesco's Own-Brand Fashion Label

F&F (Florence & Fred) was Tesco's own clothing brand, available through Tesco Direct and in over 500 UK stores. The range covered menswear, womenswear, childrenswear, footwear, and accessories at accessible price points. Women's underwear, children's fancy dress, and seasonal fashion lines were among its popular categories. F&F clothing has also been sold through Next's website until early 2024, before Tesco relaunched the clothing range directly on Tesco.com.

What Tesco Direct Sold

Beyond fashion, Tesco Direct stocked a broad range of non-food products across several categories:

• Consumer electronics and popular technology items
• Homeware, kitchenware, and home furnishings
• Toys, games, and children's entertainment
• Console games and entertainment accessories
• Gift ideas and seasonal products
• Food products with accompanying recipe suggestions

How Tesco Direct Worked

Tesco Direct operated as a catalogue and online business. Customers could browse and order online at direct.tesco.com, or use the printed catalogue – the final printed edition was published in 2012. Orders could be delivered to the customer's home or collected from a local Tesco store, making use of Tesco's extensive retail network. The service also included a Tesco eNewsletter for subscribers to receive the latest offers and product announcements.

Frequently Asked Questions

Was Tesco Direct the same as Tesco.com?

No. Tesco Direct (direct.tesco.com) was a separate platform focused on non-food general merchandise, operating alongside Tesco.com which handled grocery home delivery. The two were distinct websites, though both were operated by Tesco Stores Limited.

What was the last Tesco Direct printed catalogue?

The final printed Tesco Direct catalogue was published in 2012. After that date, the service operated as an online-only platform.

The Tesco Direct website closed in 2018 and Tesco now sells its non-food range on www.tesco.com. This catalogue is no longer available through Catalink.