Time Saving Products & Solutions from Tristar Newsletter

Tristar Products, Inc. is a New Jersey-based direct response marketing company founded in 1992 by entrepreneur Keith Mirchandani. Starting from a garage office, Tristar grew into one of the most recognised "As Seen on TV" brands in the world, achieving over $1 billion in retail sales across its lifetime. The company built its reputation by bringing practical, affordable solutions to everyday consumers across kitchen, home, health, fitness, and beauty categories. In 2022, Tristar's kitchen appliances and cookware business – including the Copper Chef, PowerXL, and Emeril Lagasse brands – was acquired by Spectrum Brands for $325 million.

A Legacy of Household Name Brands

Over more than two decades, Tristar Products launched some of the best-selling direct response products in history. The Jack LaLanne Power Juicer was the first Tristar product to surpass one million units sold, reaching that milestone around 2000. The Genie Bra, introduced in 2011, became the number one best-selling seamless bra in America within two years, going on to sell over 100 million units internationally. Copper Chef cookware – centred on a 9.5-inch non-stick square pan – became one of the most sought-after pans in America, and the Power Pressure Cooker XL outsold all rivals in its category in 2014.

Kitchen and Home Solutions

Tristar Products built a strong following in kitchen and home care. Their range included power pressure cookers, air fryers, juicers, toasting devices, and gourmet microwave cookware. The company used a 360-degree omni-channel approach, combining direct TV advertising with mass-retail and online distribution, meaning Tristar products appeared on television infomercials, in major superstore chains, and on Amazon. Cleaning and household products – such as steam cleaning systems – were among the earliest category hits for the brand.

Health, Fitness, and Beauty

Beyond the kitchen, Tristar Products expanded into fitness equipment and personal care. Fitness products included items designed to help consumers exercise at home, such as the AbCoaster Max, Ab Roller Evolution, and Air Climber. In the beauty and apparel space, the Genie line grew to include bras, leggings, jeggings, cami shapers, and related seamless garments. The company positioned these products as confidence-boosting and age-defying solutions for everyday consumers.

Frequently Asked Questions

What happened to Tristar Products?

Tristar Products, Inc. continues to operate as a direct response marketing company. In February 2022, the company sold its kitchen appliances and cookware segment – including the Copper Chef, PowerXL, and Emeril Lagasse brands – to Spectrum Brands for $325 million. The remaining business, including health, fitness, and beauty lines, stayed under the Tristar Products name.

Is Tristar Products the same as Copper Chef?

Copper Chef was originally a brand created and marketed by Tristar Products. Since February 2022, Copper Chef and the broader Tristar cookware and appliance portfolio have been owned and operated by Spectrum Brands, which integrated them into its Home and Personal Care segment.

Where is Tristar Products based?

Tristar Products, Inc. is headquartered in Fairfield, New Jersey, USA. The company was founded in 1992 by Keith Mirchandani and grew its operations from a local startup into an international direct response business.

What are Tristar Products' most famous items?

Among the most recognised Tristar products are the Jack LaLanne Power Juicer, the Genie Bra (which sold over 100 million units worldwide), the Copper Chef non-stick square pan, and the Power Pressure Cooker XL. Cleaning products such as the Steam Buggy were among the company's earliest hits.

Does Tristar Products still sell direct to consumers?

Tristar Products has historically sold through television infomercials, direct mail, their own websites, and major retailers including mass-market stores and Amazon. Following the 2022 sale of its appliance and cookware brands to Spectrum Brands, the remaining Tristar business continues to market direct response products to consumers.

Are Tristar Products covered by a warranty?

Tristar Products has offered manufacturer warranties on individual product lines; terms varied by product. Consumers who purchased items directly were advised to retain proof of purchase. For current warranty information on specific products, checking the brand's official website or contacting customer services directly is recommended.

This catalogue and newsletter listing is part of the Catalink archive and may no longer be available to order. The information above describes Tristar Products, Inc. For current details, visit the company's official website.