Tru-Diamonds™ is a British jewellery brand dedicated to offering premium simulated diamond jewellery as an affordable, conflict-free alternative to mined diamonds. Their non-mined gems are crafted to such exacting standards that only the top three percent of mined diamonds can match their flawless clarity, pure-white colour and perfect cut. Each piece combines the brilliance you would expect from fine diamond jewellery with an ethical, environmentally conscious approach to production.
Tru-Diamonds gems are grown in specialist laboratories, ensuring every stone is conflict-free and produced without the environmental damage associated with traditional diamond mining. The gems are designed to be virtually indistinguishable from top-grade mined diamonds to the naked eye, and even an experienced jeweller typically requires a diamond tester to tell them apart. Alongside their signature Tru-Diamond, the range extends to Tru Emerald, Tru Sapphire, Tru Ruby, and a palette of coloured stones including pink, blue, yellow, and amethyst varieties.
Every Tru-Diamonds piece is built on a solid sterling silver core, then clad with either 4 microns of 18-carat gold or .950 platinum, giving each item the look and feel of fine luxury jewellery. The catalogue spans a wide range of styles, from solitaire and cluster engagement rings and eternity bands to pendant necklaces, statement earrings, bracelets, bangles, and men's jewellery. Rigorous attention to cut, colour, and clarity means each stone delivers maximum light return and sparkle.
One of the most compelling reasons customers choose Tru-Diamonds is the significant cost saving compared with equivalent mined-diamond pieces, without compromising on visual quality. Because the gems are lab-grown, buyers can be confident they are free from conflict sourcing and carry a far smaller environmental footprint than conventionally mined stones. The brand backs every purchase with a lifetime warranty on gems and mountings, and has built a loyal customer base of over 100,000 in the United Kingdom alone.
The Tru-Diamonds catalogue showcases the full breadth of the collection, from classic solitaire rings and wedding bands to bold statement pieces and everyday wear. High-resolution images and detailed product descriptions make it easy to appreciate the quality of each item before purchasing. Whether you were looking for an engagement ring, a gift, or a treat for yourself, the catalogue offered a luxurious shopping experience at an accessible price point.
Tru-Diamonds gems are lab-grown simulated diamonds produced in state-of-the-art specialist laboratories. They are engineered to replicate the optical properties of the finest natural diamonds, including cut, clarity, and brilliance, while being entirely free from conflict and requiring no mining.
The gems are crafted to standards matching the top three percent of mined diamonds for clarity, colour, and cut. They are so authentic in appearance that even experienced jewellers typically need a diamond tester to distinguish them from natural stones. To the naked eye, the difference is imperceptible.
All Tru-Diamonds pieces are set in a solid sterling silver core that is then clad with either 4 microns of 18-carat gold or .950 platinum. This construction gives each piece the weight, lustre, and durability expected of fine jewellery, at a fraction of the cost of solid gold or platinum settings.
Yes. Tru-Diamonds offers a lifetime warranty on both the gems and the mountings, reflecting the brand's confidence in the durability and quality of their products. This warranty provides long-term peace of mind that your jewellery will retain its brilliance and structural integrity.
Because the gems are grown in laboratories rather than mined from the earth, they are completely conflict-free and carry a significantly lower environmental impact than mined diamonds. Customers can enjoy the beauty of diamond-quality jewellery knowing their purchase has not contributed to harmful mining practices or conflict sourcing.
The range covers a broad selection including solitaire engagement rings, wedding and eternity bands, cluster rings, pendant and statement necklaces, stud and drop earrings, bracelets, bangles, and men's jewellery. Coloured simulated gemstones such as emerald, sapphire, ruby, pink, blue, yellow, and amethyst are also available alongside the classic white Tru-Diamond.
Note: this brochure is from our archive. Details, prices, and availability may have changed since publication. We recommend visiting the Tru-Diamonds website directly for current collections and offers.
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