Gossard is one of Britain's most iconic lingerie brands, with a heritage stretching back to 1901 when H. W. Gossard Co. was founded in Chicago. The company established its first UK office on Regent Street in 1922 and opened its first British factory in Leighton Buzzard in 1926, becoming a fully British operation by 1930. For well over a century, Gossard has combined exceptional craftsmanship with fashion-forward design to make women feel glamorous and confident.
Gossard built its reputation through bold innovation. The brand pioneered front-lacing corsets in the 1920s, making lingerie far easier and more comfortable to wear. In the 1970s, the Glossies range introduced a sheer, natural look under clothing that was entirely new to the market. Gossard's commitment to blending cutting-edge catwalk trends with the highest quality fabrics and fits kept it at the forefront of British lingerie for generations.
Every Gossard collection is designed in the UK, drawing inspiration directly from seasonal catwalk trends and translating them into wearable, beautifully crafted pieces. Creativity and innovation sit at the heart of the Gossard ethos, resulting in exclusive prints and designs that won the brand recognition as a favourite among British women. The range covers everything from everyday essentials to luxurious boudoir pieces, including bras in a wide variety of styles, briefs, thongs, shorts, Brazilians, basques, waist cinchers, slip dresses, loungewear, and accessories such as suspender belts and hosiery.
The Gossard catalogue offered an extensive selection to suit every style and occasion. Bra styles included plunge, balcony, strapless, and non-padded options, with sizing and fits designed to flatter every figure. VIP ranges provided luxurious lingerie collections for special occasions, while the loungewear line -- cami tops, French knickers, and slips -- extended Gossard's elegant aesthetic beyond the bedroom. Accessories such as suspender belts and hosiery completed the collection.
Gossard was founded in 1901 in Chicago by H. W. Gossard Co. The brand established its first UK office in London in 1922 and opened its first British factory in Leighton Buzzard in 1926, becoming a fully British company by 1930.
Gossard products are designed in the UK. The design team drew inspiration from international catwalk trends and translated them into seasonal collections combining premium fabrics with distinctive prints and flattering fits.
Gossard offered a comprehensive range including bras (plunge, balcony, strapless, and non-padded), briefs, thongs, shorts, Brazilians, basques, waist cinchers, slip dresses, cami tops, French knickers, and accessories such as suspender belts and hosiery. VIP ranges catered to those seeking more luxurious boudoir collections.
Gossard combined more than a century of British craftsmanship heritage with a fashion-forward design philosophy. The brand was known for exclusive prints, high-quality fabrics, and a strong focus on fit -- elements that together ensured women felt both glamorous and confident wearing Gossard pieces.
This catalogue listing is from Gossard's archived collection on Catalink. The brand traded for well over a century before ceasing operations. This archived page preserves details of the range for reference purposes.
Yes -- Gossard was widely regarded as one of the UK's favourite lingerie brands, with the original brand having over 110 years of heritage in Britain. The brand's combination of catwalk-inspired design and quality manufacturing earned it a loyal following among British women for generations.
Note: this brochure is from our archive and may no longer be available to order. We have preserved the listing for reference and research purposes.
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