Outfit Newsletter

Outfit was a UK out-of-town fashion destination bringing together the best of the high street under a single roof. Part of the Arcadia Group, it gave shoppers convenient access to top brands including TopShop, Burton, Dorothy Perkins, and Miss Selfridge, making it easy to browse multiple collections in one visit. The Outfit eNewsletter extended that convenience online, delivering money-saving offers and new-range alerts straight to subscribers' inboxes.

Top High-Street Brands in One Place

Outfit stocked clothing from several of Arcadia Group's best-known labels, including TopShop, Topman, Burton, Dorothy Perkins, Miss Selfridge, Evans, and Wallis. Rather than visiting each brand separately, shoppers could explore a broad range of styles and price points in a single store or through one online destination. The format was designed to reduce the effort involved in comparing collections and finding the right look.

Fashion for Men and Women

The Outfit range covered both men's and women's clothing, drawing on labels with strong reputations across different style preferences. Whether looking for everyday basics, workwear, or on-trend seasonal pieces, the multi-brand approach meant there was genuine choice for all tastes. The breadth of labels also made it easier to find coordinated outfits without visiting multiple retailers.

Staying Ahead with the eNewsletter

Outfit offered a dedicated eNewsletter to keep subscribers informed of new arrivals, limited-edition collections, and exclusive money-saving offers. The newsletter was intended as an early-access channel, letting fashion-conscious shoppers act on deals and new ranges before stock sold out. It also served as a practical way to track seasonal trends without spending time browsing multiple brand sites.

Frequently Asked Questions

What was Outfit?

Outfit was a multi-brand fashion retail chain operated by Arcadia Group, the British retailer behind TopShop, Burton, Dorothy Perkins, and Miss Selfridge. It brought several of those labels together in out-of-town retail units and online, offering shoppers a single destination for a wide range of high-street clothing.

Which brands did Outfit carry?

Outfit stocked ranges from TopShop, Topman, Burton, Dorothy Perkins, Miss Selfridge, Evans, and Wallis. The exact selection varied by store and season, but the core aim was always to offer broad high-street coverage for both men and women.

Was Outfit suitable for both men and women?

Yes. The Outfit range included menswear from brands such as Topman and Burton alongside womenswear from TopShop, Dorothy Perkins, Miss Selfridge, Evans, and Wallis, making it a genuinely mixed-gender fashion destination.

What did the Outfit eNewsletter include?

The Outfit eNewsletter delivered fashion news, new-range alerts, and money-saving offers directly to subscribers. It was designed to help shoppers stay ahead of trends and act quickly on deals or limited-edition items across the brands stocked by Outfit.

Was Outfit linked to Arcadia Group?

Yes. Outfit was part of Arcadia Group, which operated many of the UK's most familiar high-street fashion brands. Arcadia entered administration in November 2020, after which its individual brands were acquired by separate online retailers.

Is Outfit still trading?

Outfit stores were associated with Arcadia Group, which ceased trading after going into administration in late 2020. The individual brands it carried -- such as TopShop and Dorothy Perkins -- have since been relaunched under different ownership, primarily online.

Note: this brochure is from our archive and the offer described may no longer be available. We recommend searching online for the latest information about these brands.