Usay Compare is a UK independent health and life insurance intermediary founded in 2008 and headquartered in South Cerney, Gloucestershire, with additional offices in Bristol, London, Bournemouth, Taunton, Southampton, Cardiff, and Cheltenham. With a team of over 400 advisors, the company compares policies from leading UK insurers including Aviva, AXA, Bupa, Vitality, The Exeter, Freedom Health Insurance, and WPA. Usay Compare is authorised and regulated by the Financial Conduct Authority (FCA reference 478676) and is a member of the Association of Medical Insurers and Intermediaries (amii). The service is entirely free of charge, independent, and impartial, with no obligation to proceed.
Unlike insurers who sell their own products, Usay Compare works solely as an independent intermediary. Their advisors search across the whole of the UK private health insurance market to find cover that suits individual circumstances and budgets. The company offers a price-match guarantee, ensuring customers will not find a cheaper price for the same level of cover elsewhere. Usay Compare has served more than 166,000 clients and holds a five-star rating on Trustpilot, earned from tens of thousands of customer reviews.
Usay Compare specialises in three core areas of personal insurance protection:
Advisors are trained to explain each policy in plain language, removing jargon and helping customers understand exactly what is and is not covered before making a decision.
Usay Compare was named Best Individual Health Insurance Advice Firm at the Health & Protection Awards 2025, an industry recognition of the quality of advice and customer service. The company is fully regulated by the Financial Conduct Authority, which means customers benefit from the protections of the UK financial services regulatory framework, including access to the Financial Ombudsman Service. In 2021 the business became part of The Ardonagh Group, one of the largest independent insurance distribution groups in the UK.
Yes. As of 2026, Usay Compare continues to operate as an active UK insurance intermediary with offices across England and Wales and a team of over 400 advisors. The company is authorised and regulated by the Financial Conduct Authority.
In September 2021, Usay Compare was acquired by The Ardonagh Group, one of the UK's largest independent insurance distribution businesses. The company continues to trade under the Usay Compare brand with its existing team and service model.
Yes. Usay Compare charges no fee to customers. The service is funded by commission from the insurer when a policy is taken out. Customers are under no obligation to proceed after receiving a quote.
Usay Compare compares policies from Aviva, AXA, Bupa, Vitality, The Exeter, Freedom Health Insurance, and WPA, among others. Because they are independent, they are not tied to any single insurer.
Yes. Usay Compare is authorised and regulated by the Financial Conduct Authority under FCA reference number 478676. This can be verified on the FCA register at register.fca.org.uk.
According to Usay Compare, customers switching health insurance providers save on average 40% on their premiums. Individual savings vary depending on age, health, level of cover, and existing policy terms.
This catalogue listing is part of the Catalink archive and may no longer be available to order. The information above describes Usay Compare, an independent UK health and life insurance intermediary. For current details, visit the company's official website at usaycompare.co.uk.
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