Fisher-Price has been one of the world's most trusted names in children's learning toys since its founding in 1930 in East Aurora, New York. A wholly owned subsidiary of Mattel since 1993, the brand has created around 5,000 different toys designed to support babies, toddlers and pre-schoolers at every age and stage. The Fisher-Price newsletter brought that same spirit of helpful, joyful parenting support directly to mums and dads.
From their earliest wooden toys in the 1930s through to iconic products such as the Chatter Telephone, Rock-a-Stack and Little People range, Fisher-Price has always been guided by a core belief: that the best toys have intrinsic play value and do something new, surprising and fun. The newsletter carried that philosophy into the home, sharing age-appropriate playtime tips alongside practical parenting advice.
Subscribers received a regular roundup of playtime tips tailored to their child's age and stage of development, helpful parenting ideas, and content written specially for grandparents too. The newsletter also included special offers, early notice of online sales and details of new Fisher-Price products, making it a handy companion for anyone raising young children.
Alongside the newsletter, Fisher-Price offered the Grow app as a complementary digital resource, giving parents even more tips, developmental milestones and activity ideas in a convenient mobile format.
Fisher-Price was founded in 1930 by Herman Fisher, Irving Price, Helen Schelle and Margaret Evans Price in East Aurora, New York, USA.
Fisher-Price has been a wholly owned subsidiary of Mattel since 1993. Before that it was owned by The Quaker Oats Company from 1969.
Fisher-Price products are designed primarily for babies, toddlers and pre-schoolers, with toys and activities tailored to specific ages and developmental stages.
The newsletter provided parents and grandparents with age-appropriate playtime tips, parenting ideas, special offers, details of new products and online sales from the Fisher-Price range.
The Grow app was a companion mobile application from Fisher-Price that offered additional developmental tips, milestone guidance and activity ideas to support parents alongside the newsletter.
Among Fisher-Price's best-known products are the Chatter Telephone, the Rock-a-Stack, the Little People range, Power Wheels and the View-Master, part of a catalogue of around 5,000 toys created since the 1930s.
Note: this brochure is from our archive. Details, offers and products shown may no longer be current. We recommend visiting the Fisher-Price website directly for up-to-date information.
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